AVEDA+ REWARDS
Current Offerings
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Aveda Plus Rewards Placemat
Updated on 12/1/2023
Facts about the Aveda Guest
Aveda+ Rewards is Aveda’s most profitable vehicle to increase retail sales and attract new guests. So much so, Aveda+ Rewards guests spend 110% more annually and visit the salon 66% more frequently than your average guest. This happens by creating guest loyalty. The guest feels like a part of the business and is engaged through Aveda+ Rewards’ marketing, promotions, and most importantly, our guests LOVE to be rewarded!
A-Commerce Integration
Beginning January 2024, salons earn commissions on all future online orders placed with an A+ Rewards account initiated at a salon. To maximize your future profits, focus on getting as many guests signed up for Aveda+ rewards in your salon.
The Importance Of Redemption
Increased Loyalty
Guests who regularly redeem come back more often, thus spending more on purchases!
Try Out New Products
Expose guests to new products they may not have considered before.
Enhanced Guest Experience
Put a smile on your guests’ face, surprise and delight. Who doesn’t like getting free stuff?
Increased Purchases
Average Increase in purchases from Aveda+ Plus Rewards members who actively redeem points.
In-Salon Reward Redemption Best practices
1. Set up a reward
Redemption display in your salon
2. Check point balance: Use a tracker to verify points balances for guests each day.
SAY AT CHECK IN: “Wow, (guest name), you have (15,000) points.
Which products have you always wanted to try? You can choose any of these for a reward redemption and go home with them today."
3. Instant Gratification: Ensure your guests understand they can Go home with their reward today.
At check out, ensure that the guest understands what they can redeem instantly with their purchase. Set up Tier 1 Redemptions (like Aveda Comforting Tea) near the cash wrap.
A+ Redemption Card
Use this card as a talking tool to assist your guests with Aveda Plus Rewards' NEW reward offerings. Be sure to share details about the program and its benefits and rewards.
Download Updated Visual Merchandising
New to the Program? Start here.
Introducing Aveda Plus Rewards E-Learning
Course Description: This course is designed to educate Salon/Store Owners, Managers and Staff on the program changes to Aveda Plus Rewards, formerly known as Pure Privilege.
E-LEARNING
Aveda Plus Rewards: Encouraging Redemption
Course Description: The importance and benefits of encouraging guests to redeem their rewards.
MERCHANDISING ESSENTIALS
Aveda Plus Rewards Placemat
Use this redemption placemat to create an animated redemption center. Should be printed, laminated, and put at stations, redemption center, and/or check out.
Aveda Plus Rewards Cash Wrap
Use the cash wrap to display Option 1 to the benefits of joining Aveda+ Rewards to your guest and Option 2 to showcase a featured redemption product.
customize the Program to Celebrate Your team and salon
Each year all salons have access to one unique double points day. This is great to pair with a holiday open house or anniversary event!
To redeem: email avedaplus@aveda.com with the following information: name of the salon, salon ID, and dates of the requested event.