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Don’t miss this iconic drop. ✨

Salon Owners — join us June 9th at 11 a.m. CST (yes, we shifted the time!) for a first look at the Fall Catalog.

📞 Want the Zoom link?

Comment “ICONIC” and we’ll send it your way.
Something miraculous is about to launch …and it’s unlike anything we’ve shared before. ✨

This drop will transform the way you think about haircare. 

Want to be in the know? 
Connect with your SDP or comment “MAGIC” be
Celebrating @steffanbentley owner of @apothecaatx ✨

Founder. Stylist. Visionary.

Steffan leads with purpose and heart — building @apothecaatx into a space rooted in artistry, authenticity, and community care.

“My mission extends beyond
She didn’t just hit her retail goal—she did it by showing up with purpose. 🧚

Sydney Iwabuchi @buchi_beauty_ @ruiz_salon hit her RPCT and here is how she did it - from personalized product recommendations, consistent conversations, she p