SERIOUS BUSINESS 2022: UPTURN

After close to two years of turmoil and uncertainty, salon owners are finally starting to catch their breath and look towards the future with a renewed sense of hope. But oftentimes, moving forward and ascending to your full potential requires turning back to resolve the past.

“To move forward in your life and business, you first have to deal with and heal from grief,” says Neill Principal Debra Neill Baker.

“Then you can accept change and create innovation. It’s at that point you have the energy and mindset to build a new reality.”

Just as soil is upturned in a garden to promote vibrant growth, Serious Business 2022: Upturn invites participants to uproot their challenges of the season for an ultimately fruitful and fulfilling energy lift.

Attendees will enjoy mainstage messages and interactive breakout sessions from speakers invited to expose, evoke and evolve thinking. Categorized into the “elements of an upturn”–heal, innovate, and build–guest speakers will offer fresh perspectives and tools for navigating a new reality in 2022.

Read more at Aveda Means Business.

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