Pricing Your Team
by Matthew Rouse, Director of Operations for Aveda Institute Des Moines and four Serenity Couture Salons as referenced during the June 13, 2022 salon leadership call
Inflation Workbook Tool
The first sheet is general information about inflation and some graphs for owners to share with their team should they want to.
The second sheet labeled 'stylist data' is where you can input specific stylist information & the price increase. Once you have filled out the relevant stylist information the sheet auto-populates data for that stylist.
The third and fourth sheets labeled 'increase' and 'no increase' auto-populate from the 'stylist data' sheet and create an example the same way that was shown during the call.
The only editable ranges on the sheets are on the 'stylist data' sheet. Additionally, each sheet is hyperlinked at the top for easy navigation.
Note: This file needs to be downloaded and opened with excel locally. The cloud version does not support hyperlinks within the workbook.
Increasing Service Prices & Team Engagement
Set Your Salon’s Price Increase Goal:
Look at the national average
Do local market research on other salons in your area
Examine price increases by service to land at the average % you’d like overall in for your salon
Launched a 10% Price Increase to Staff
Staff meeting on the why
Practiced verbiage 1:1 with manager and plan strategy for any guests they thought might have concerns (seeing a lower-level stylist).
Launched to Guests
Honored all prebooked services & pre quoted big events, weddings posters, easel backs, email, and text marketing
Celebrate the results!
Average services ticket increase growth is up 12% across 4 salon locations (largest is 17% at one location)
Average service provider income growth up 15.2%
