aVEDA GUEST APPRECIATION EVENT
Treat All Guests to huge retail savings
25% OFF AVEDA PRODUCTS
November 21 - December 5, 2024: Online, in stores, and in participating salons
How to play:
Participation is optional – choose to participate on any or all days.
Ensure you have inventory to support increased sales. Stock up on your best sellers, larger sizes, and hero products
Be Curly Advanced™, Invati Ultra Advanced™, Nutriplenish™, and Botanical Repair™
Review and download content of toolkit.
Develop your Event Marketing Plan. Download promotion assets HERE or on PurePro Marketing library.
Host a team huddle to engage your team prior to the start of the event.
*Aveda is launching Cyber week starting on 11/21 as an exclusive “Early-Access” salon and in-store only promotion. Online will go live the next day on 11/22. In addition, Aveda will be promoting the Exclusive Black Friday GWP Offer on 11/21-11/22 only in salons and stores (GWP Offer: Spend $130 and get a self care bundle.) The online offer will begin promoting the Step Up GWP Offer starting 11/29-12/5. This will give our salon guests access to the promotions BEFORE they go live on Aveda.com
Neill is offering a 50% co-op reimbursement for salons that choose to participate in the September Friends & Family Event
REIMBURSEMENT DEADLINES:
FRIDAY, DECEMBER 6 - FRIDAY, DECEMBER 13:
Submit photo or print out of daily sales report with clear line items of Aveda retail discounts offered
FRIDAY, DECEMBER 13:
Send proof of discount extended to your guests to customercare@neill.com, along with your re-stock order
success tips:
Leverage Social Guide to plan social posts
Artists make or break this promotion! Share assets with your team now for them to post later!
Stock up on inventory
Plan for step up offers
Ensure guests experience a full Aveda ritual in the salon
Collect guest email and retarget them for future promotions
Collect guest phone number and call 2 days following the event to see how they like their products
