Holiday Phase 1 Toolkit: 10.21-11.10
The action plan to prepare your spaces, build team engagement, and grow profit now
How To Have That Wondrous Holiday
Use our Phase One Checklist to guide you through the toolkit. Our action items provide your business with easy steps that directly serve new consumer behaviors.
Follow our recommendations and you’ll prepare your salon floor, web presence, and team for a profit-driving holiday unlike no other.
In-salon preparation
HERE’S THE SITCH: 29% of shoppers plan to spend more than last year, they’re buying earlier than ever, AND shipping delays are already a challenge. Is your inventory ready for the rush?
-Your SDP, Concerned for Future-You
A) Replenish Your inventory now
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Shop NOW OPEN STOCK Holiday Before supplies run out!
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Elevate is heating things up this winter with a 25% off sale!
B) #ShowUsYourLaunch
Tag us on Instagram to show us your fabulous displays
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Paris parker salon
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Jón Alan Salon
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Brieshi Salon
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Benton house designs
c) Pick Your Gift Guide: 3 Ways to Play
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Quick & Simple
The tried and true method. Download and print our Holiday Gift Guide to keep at the salon chair. Encourage guests to create their own customized gift sets for everyone on their list!
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The DIY Option
Calling all crafty types: Drive retail sales with our editable holiday gift guide and mirror talker tools. Simply download the kit complete with our execution guide that’s so simple, even a snowman could do it.
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Call in the Experts
Want the white-glove treatment this holiday season? Give yourself an early Christmas present and let Imaginal Marketing take care of your holiday catalog needs.
2. Digital Housekeeping
78% of customers increased their use of self-service (online shopping) options during the pandemic. This trend is sure to continue.
A) Ensure your online presence is ready for the season
Promote offers on your salon site, A-Commerce interface, and social channels with our robust kit of resources.
B) Post, engage, repeat
Nurture your Instagram and Facebook to drive sales with strong posts and helpful prompts for creating guest-driving in-salon content.
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MONTHLY SOCIAL GUIDES
Monthly social assets for holiday (and beyond!) are always available on an easy-to-use website
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HOLIDAY EXPANSION PACK
Add some extra tinsel to your Insta feed with specially curated assets focused on getting more guests into your salon.
C) Digital Refresh
Refresh your A-Commerce banner, website images, and social headers with fabulous holiday art from the Aveda Marketing Library. HINT: These are great for building emails, too!
D) Google My Business
Add your salon’s gift options to your Google My Business page. Forgot how? Use the link below.
3. ENGAGE YOUR TEAM
Plan your holiday kick off party with your team.
Use the tools below to add festive cheer + sell-through motivation for salon all season long. Check back for new content regularly.
A) INFORM: Share & Watch with Your Team
Meet Phillip Lim
Global fashion designer & collaborator for this year’s Aveda holiday collection.
Best Practices From the Pros
Breakroom Conversations (now on Neill Facebook) dives into Phillip Lim, ideas for social media engagement, and conversation starters behind the chair.
B) A Season to Play: Join in on some reindeer games
Holiday Bingo
Engage your team in the holiday spirit with a classic game of bingo! Extra points for creating a contest or raffle for those bingo go-getters.
MORE IDEAS
Run several contests throughout the season like Spin to Win, pick-a-prize-ornament-from-the-tree, or the tried and true holiday Candyland game
Provide lunch on Fridays from November to December when your team reaches their retail goals
Invite staff to create holiday video reels, posts, or stories sharing their favorite Aveda holiday gift set
Dress Up & Dazzle Days — pull out the ugly sweaters and fabulous holiday garb
The ultimate classic, Secret Santa
Elf on the Shelf — a little naughty never hurt nobody
Set up self-care/wellness stations in the breakroom
DEAR SANTA MAD LIBS
C) Inspire
Engage stylists with new holiday looks
Step-by-step guides to this holiday’s trending looks are here. Incorporate into team meetings and education to keep that holly jolly feeling all season long!