Point of sale:
“I would love to introduce you to our innovative, new scalp care line called Scalp Solutions.”

Consultation:
“I’m excited to tell you that we are launching a new scalp care line—Scalp Solutions. Based on your consultation today, it would be the perfect fit for you. Your scalp analysis revealed that your scalp is (normal, dry, oily, red/irritated). Not only do we have products that will address concerns with your scalp but also, it’s all about prevention. Aveda’s solution was to develop botanical technologies to help fight the signs of premature visible scalp aging and visibly transform hair at the source. I’d love to add you to the interest list. When our first shipment arrives, I can call you so you can reserve yours before it hits the shelves. What is the best number to contact you?”

“I know you’ve been using Scalp Benefits™/Pramāsana™ for some time now. Scalp Benefits™ (Balancing Shampoo and Conditioner) (or Pramāsana™ product name) are being discontinued and replaced with a product line that is formulated to care for your scalp. I would like to introduce you to Scalp Solutions. Scalp Solutions is designed to exfoliate, cleanse, balance and protect the scalp to create and maintain a healthy, clean scalp, which is the foundation for beautiful hair. The real hero of the product family is the Overnight Scalp Renewal Serum that helps fight the visible signs of premature scalp aging while you sleep.” “I would love to treat you to an Elite Scalp Experience to learn more about the new Scalp Solutions products.”

Phone script: “Hi (guest’s name), this is (name) calling from the (Aveda location). Because you’ve used our (Scalp Benefits™/Pramāsana™) products in the past, I am calling to let you know that we are launching a new scalp care line that I think you will love.” “The line includes an exfoliating scalp brush and five new products designed to exfoliate, cleanse, balance and protect the scalp to create and maintain a healthy, clean scalp, which is the foundation for beautiful hair.” “I know you’ve been using (Scalp Benefits™/Pramāsana™) for some time now. I wanted to let you know that with the launch of this new Scalp Solutions scalp care line, (Scalp Benefits™ Balancing Shampoo and Conditioner/Pramāsana™ products) are being discontinued. “I would love to invite you to the store to learn more about the new Scalp Solutions products and treat you to an Elite Scalp Experience.”

When connecting with the guest, offer a hair/scalp analysis and scalp massage.
• When discovering the guest’s needs, introduce the scalp camera (if available) to perform the scalp analysis.
• Continue discovering the guest’s needs and recommend a shampoo and conditioner that will address their primary hair care concern and address their scalp with the Scalp Solutions products right for them.
• Perform the Instant or Elite Scalp Solutions Experience.
• If the guest makes a purchase, request permission to follow up on with them on how the products are working for them.