Thursday, September 15 - Wednesday, September 28
SEPTEMBER ESSENTIALS EVENT20% OFFINCREASE SALES - encourage guests to reset their hair care regimen for the fall/winter seasonDRIVE FOOT TRAFFIC - recruit new guests into your salon doorsINCREASE ITEMS PER BASKET - encourage existing guests to try another hero franchise and add to their basketHOW TO PLAY
1. 20% off retail offer will available at Aveda Salons, Aveda.com, Aveda Experience Centers – our participation on any or all days is optional
2. Ensure you have inventory to support increased sales. Stock up on your best sellers, larger sizes, and hero products – Nutriplenish™, Invati Advanced™, and Botanical Repair™
3. Download social assets HERE or on PurePro Marketing library
4. Host a team huddle to engage your team on September 14
5. Provide artists with key social assets and copy (available on PurePro Marketing library) and have them post on their personal social platforms on September 15
Neill is offering a 50% co-op reimbursement for salons that choose to participate in the September Essentials Event—
REIMBURSEMENT INSTRUCTIONS
THURSDAY, SEPTEMBER 15 - WEDNESDAY, SEPTEMBER 28Take a photo or print out of daily sales report with clear line items of Aveda retail discounts offered
FRIDAY, SEPTEMBER 30Send photos or sales reports of discount extended to your guests to customercare@neill.com, along with your re-stock order
NOTE: In order to qualify for reimbursement, your salon must sell a minimum of $500 in retail during the event
Qualifying salons will be reimbursed in retail product credit for ½ the amount of discount honored during the event with re-stock order below
SUCCESS TIPS
Leverage September Social Guide to plan social posts
Artists make or break this promotion! Share assets with your team now for them to post later!
Stock up on inventory
Plan step up offers using toolkit document below
