Texture Toolkit
What is the CROWN Act?
Delivering five-star service to all hair types is more than smart business: it’s a necessary step in championing anti-racism.
The CROWN Act, which stands for “Creating a Respectful and Open World for Natural Hair,” prohibits race-based hair discrimination: the denial of employment and educational opportunities because of hair texture or protective hairstyles, including braids, locs, twists, or Bantu knots.
Image Credit: Human X, Aveda Congress 2021, Global Aveda Team
What’s inside:
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Guest Services Guide to Textured Hair
A guide to consultation questions for guests, and a comprehensive style directory for all textures of hair.
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Booking resources
Update your booking experience with an example guest services script, styles by hair type booking quiz, and how to properly take notes for the client’s file.
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Recruiting Stylists
Does your salon team reflect the welcoming inclusivity you want to share with your guests? Learn how to build a salon team that mirrors your mission.
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Styling Menu Execution Guide
Learn how to update your menu and expand offerings for highly textured hair, including a timing & pricing table and operations checklist.
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Marketing Implementation
Paris Parker Director of Engagement, Kevin Perryman shares how his team produced a photoshoot to provide greater texture representation in marketing signage, social imagery, and service offerings.
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Aveda’s Texture Styling Positioning Chart
A comprehensive guide to Aveda product recommendations by texture pattern.
In the news
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Will Lousiana's new textured hair training resolution pave the way for a nationwide mandate?
— ALLURE
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LA Cosmetology Board hopes to undo racist beauty standards, enhance stylist education
— NOLA.COM/TIMES PICAYUNE
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Louisiana to require textured hair training for cosmetologists
— GOOD MORNING AMERICA
“Anybody who is touching hair should be able to create safe spaces for Black and brown people. No one is going to know how to do that if they never learned how.”
— Renee Gadar, Aveda Global Artistic Director, Texture
more resources
book an in-salon texture educator
The easiest way to get started? Bring in an expert! Browse the catalog and email educationrequest@neill.com to book.
Texture Talk with Renee Gadar
Let’s talk about texture!
This course dives into building a professional language around textured hair as well as styling techniques and choosing the right products for guests with this hair type.
TIP: Search “texture” on Aveda Pure Pro under Shop Education. (Our personal fave? Virtual Beyond Product Knowledge: Texture for Retail Teams 🙌)
Aveda YouTube curly hair playlist
25 (and counting!) videos to share with your team and to enhance styling skills with wavy, curly, and coily hair patterns.