NEW!

COLOR CONTROL

SHAMPOO & CONDITIONER

PRESERVE. REVIVE. REFRESH.

*Plant-powered, sulfate-free technology that protects color-treated and chemically processed hair. This innovative, low pH formula provides color rejuvenation and fade protection benefits, as it seals the cuticle and decreases oxidation when used immediately following a color service.

*Free from silicone, petrolatum, parabens, paraffin, mineral oil, gluten, formaldehyde and its donors, synthetic fragrance, triclosan, sodium lauryl sulfate and sodium laurate sulfates (SLS/SLES) and triclocarbon

 

COMPARE THE DIFFERENCES…

From a retail perspective, you might be wondering when to recommend Color Control, Blonde Revival and Color Renewal Color & Shine Treatments. First, you need to understand the differences among these products. Color Control and Blonde Revival are a team of shampoos and conditioners with very different primary benefits.

Color Control Shampoo and Conditioner are formulated to help guests protect their hair color; it does not deposit or enhance color or tone. Blonde Revival Purple Toning Shampoo and Conditioner are formulated to neutralize unwanted yellow or brassy tones in blonde shades of hair for brighter, more illuminated results. Color Renewal Color & Shine Treatments revive and refresh tones and shine in different shades of color-treated or natural hair.

 

WHY PH-LEVEL MATTERS

Chemical treatments are deliberately alkaline and have a higher pH than hair, causing the cuticle to open & allowing the product to penetrate the hair. Therefore, it’s critical to thoroughly rinse the hair following a hair color service and apply a conditioner.

Shampoos typically have a pH value close to the hair’s natural level, promoting gentle cleansing. However, conditioners and treatments have a lower pH, which will help return damaged hair to a normal, healthy condition and prevent color wash-out.

AROMAS

  • OSMANTHUS

  • CERTIFIED ORGANIC ORANGE

  • CYPRESS

  • CEDARWOOD

PRODUCT MANUFACTURING

  • VEGAN

  • CRUELTY-FREE

  • 100% WIND & SOLAR POWERED

  • PIONEER IN 100% PCR PET BOTTLES

  • 90% NATURALLY DERIVED HAIR CARE

COLOR CARE IS THE SECOND LARGEST U.S. RETAIL BENEFIT SPACE, VALUED AT $1.7 BILLION.

 

EDUCATION

Color control provides up to eight weeks or 24 washes of color protection.

Watch the videos below from Aveda Education to learn more about what makes Color Control so amazing!

 
 

Color Control: Botanical Cleansers

Color Control: Why pH matters

Color Control: Apricot & biofermented actives

Color Control: Neutralizing power

Color Control: Dual-charged molecules

 

Help your guests preserve their investment

 

Color Control Shampoo contains naturally derived “magnets” that instantly neutralize color-dulling particles to help protect hair when washed. The 6.5 fl oz./ 200ml bottle is made with 100% post-consumer recycled (PCR) high-density polyethylene (HDPE) and a cap made with 100% PCR polypropylene.

Color Control Conditioner detangles and seals hair from roots to ends to prevent breakage. The 6.5 fl oz./ 200ml tube made with 100% post-consumer recycled (PCR) polyethylene and a cap made with 100% PCR polypropylene.

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