EARTH MONTH 2023
THE POWER OF EVERY DROP
Aveda Earth Month 2023 kicks off March 22, World Water Day, and ends April 30, Hairstylist Appreciation Day. Join this month's clean water movement to bring clean water access to people around the world and truly live the Aveda Mission in ‘Caring for the World We Live In’
Our Fundraising Goal: $300,000
WHY CHARITY: WATER
1 IN 10 PEOPLE DRINK DIRTY WATER
It's life's basic need and 771 million people in the world live without it. That’s nearly 1 in 10 people worldwide. Or, twice the population of the United States.
100% FUNDS CLEAN WATER
100% of donations to Aveda's campaigns go to direct water project costs since private donors cover our operating costs.
THEY PROVE EVERY PROJECT
Charity Water tracks every dollar the Aveda Network raises, showing us the water projects we helped fund and the lives we’ve changed.
Clean water changes everything
HEALTH
Diseases from dirty water kill more people every year than all forms of violence, including war. Forty-Three percent of those deaths are children under five years old. Access to clean water and basic sanitation can save around 16,000 lives every week.
TIME
Each day, women in Sub-Saharan Africa spend a total of 16 million hours collecting water. Access to clean water gives communities more time to grow food, earn an income, and go to school -- all of which fight poverty.
EDUCATION
Clean water helps keep kids in school, especially girls. Less time collecting water means more time in class. Clean water and proper toilets at school means teenage girls don’t have to stay home for a week out of every month.
WOMEN EMPOWERMENT
Women are responsible for 72% of the water collected in Sub-Saharan Africa. When a community gets water, women and girls get their lives back. They start businesses, improve their homes, and take charge of their own futures.
Local Partners
You can help make a difference in your own backyard by donating to our 4 local partners, Healthy Gulf, Lower Mississippi Riverkeeper, IJAMS, & Protect Our Aquifers. Collect donations through your POS during the Earth Month period and donate to one of our local partners or to charity: water.
Healthy Gulf’s purpose is to collaborate with and serve communities who love the Gulf of Mexico by providing the research, communications, and coalition-building tools needed to reverse the long pattern of over exploitation of the Gulf’s natural resources.
The Louisiana Environmental Action Network (LEAN) is a community based not-for-profit organization that has been working since 1986 to resolve the unique environmental struggles present in Louisiana. Through education, empowerment, advocacy, and support; LEAN provides the necessary tools and services to individuals and communities facing environmental problems. Such problems that often threaten their health, safety and quality of life.
Ijams Nature Center is a nonprofit environmental education center in Knoxville, TN that relies on member and donor support. Funding helps maintain the more than 318 acres of protected land managed by the nature center as well as allows Ijams to offer low-cost education programs so that more people can take part in them.
Formed out of necessity in 2017, Ward Archer founded the organization thinking it would be a short-lived legal fight. It soon became apparent there is no entity working to protect the source of drinking water for Shelby County, Tennessee and much of the Mid-South. Protect Our Aquifer is a501(c)(3) nonprofit with a force of citizen advocates challenging threats to the Aquifer. In four years, POA has become a leading voice in the science-based protection of the Aquifer and the people that depend on it.
San Marcos River Foundation was established in 1985 to protect public access and preserve the San Marcos River, focusing on protecting the flow from aquifer-fed springs, improving the water quality and protecting the beauty of the area with parks and regular clean-ups.
RESIN TUBE MADE OF 100% OCEAN-BOUND PLASTIC
RESIN TUBE MADE OF 100% OCEAN-BOUND PLASTIC
This is Aveda's first-ever package made from 100% ocean-bound plastic resin.
Instantly strengthens and repairs hair from the inside out and $10 of every purchase of botanical repair™ strengthening leave-in treatment directly helps support clean water projects.
LIMITED EDITION Earth Month Hats
The perfect accessory to shade your beautiful face as you walk for clean water! $10 of each hat is donated to charity: water
THE POWER OF EVERY STEP
#AVEDAWALKSFORWATER
Small actions can make a big difference. Explore how you and your salon team can get involved.
#AVEDAWALKSFORWATER
HELP US CELEBRATE, GRAB SOME FRIENDS AND LACE UP YOUR SHOES.
During April 15-22, 2023, walk 3.7 miles and share a photo or video to Instagram or Tik Tok. #AvedaWalksforWater and Aveda will donate $40 to charity: water, up to $200,000 USD.
Why $40? It provides clean water to someone in need long-term. Your 3.7 miles contribution makes a lifetime of difference.
Instructions:
Post your photo or video from your walk on Instagram (in-feed posts or Reels) or TikTok on a public account with #AvedaWalksforWater between April 15 at 12:00 am CST – April 22 at 11:59 pm CST.
Bonus - tag @aveda & @neill and use our GIPHY sticker on IG Reels by searching Aveda Walks for Water in the sticker’s library.
FUNDRASING TO AVEDA CONGRESS!
#TeamNeill Contest!
Every salon that meets their goals will automatically be entered into a raffle by their SDP to win an #AvedaCongress2023 Ticket!
Support or plan local/virtual fundraising events (Appointments for Clean Water, Runways for Water, etc.) Host fundraising events like cut-a-thons or Appointments for Clean Water, etc. Click below to download and use the template PDF to create your own customized Earth Month event invitation.
Our Tried and true fundraising Methods!
LOCAL NETWORK EVENTS
Donor Recognition Wall
How to execute: Designate wall space to display the names of all the guests who donate.
Host a raffle for salon products or service.
How to execute: Have your stylists host the raffle at their station. Guests that donate will be entered to win a service. Click Here to download and print the raffle jar sheet.
A Salon Maker’s Market: Gifts for Good
Team members are crafty and creative. They can take this opportunity to sell their creations. Sales from their creations go toward Earth Month Fundraising.
The Classic: Peer to Peer Fundraising.
Asking friends and family to donate to your cause. Asking 5 friends for $10 has a stylist halfway to their goal of $100.
Guess the Amount
How to Execute: Throw a bunch of Aveda Samples in a bowl/ jar and each guest or participant will pay $1 to guess the amount in the jar. The participant that guesses closest to the amount will win a prize.
Engage your Aveda Ambassador to help organize and fundraiser and be the Earth Month Champion.
Cuts for a Cause
Bake Sale
Plant Sale
Shampure Doggie Wash Event
Building Bonds for a Better Tomorrow
How to execute: $5 Dollar donation for each botanical repair treatment added to a guest's service is a great incentive for your artists to get the conversation started behind the chair about charity water and the bond-building power of our botanical repair in-salon treatments
#EARTHMONTH2023
EARTH MONTH SOCIAL EXPANSION PACK
Use these social assets to help us raise $300,000 as a network for clean water this earth month. Visit the site through the button below for everything you need to promote the #avedaearthmonth mission on your salon’s social!