Holiday phase 3: Gifts for them
11.19 - 12.10
Check it twice
After filling up their carts with treats for themselves, guests are getting serious about checking off their lists! Make it easy and convenient for guests to shop by creating organized and neat gift displays, by promoting sales boosting events like Black Friday, and by having a strong online presence.
upcoming Sales Boosting Dates
November 25 Black Friday
November 26 Small Business Saturday
November 28 - December 2 Cyber Week
Ensure Your Online Presence Is Ready For The Season
Promote offers on your salon site, A-Commerce interface, and social channels with our robust kit of resources.
Post, Engage, Repeat
Nurture your Instagram and Facebook to drive sales with strong posts and helpful prompts for creating guest-driving in-salon content.
everyday habits for success
Fluff the merchandising
Merchandise should never look tired or depleted. While ideally, this means replenishing your holiday gifts throughout the season, it also means moving displays, condensing sets when they are depleted, and generally keeping it from getting stale. As soon as it's stale, it's not generating excitement or dollars and it has become invisible to your team.
Check levels of gift Sets
Focus each day on items that seem slower - Try moving them to a new location or holding a flash contest with your team
Check in with your team daily
Make sure your team has the support to ensure your holiday season finishes strong
Instant Eventing
Not Planner? Consider these super easy and in the moment events to get a lift in retail sales quick!
Spin the Wheel with Purchase
Giving Tree with Purchase
Today only receive X with Purchase
Post, Post, Post every day!
Give The Gift of Stronger Bonds
Re-launch the botanical bond-building treatment and give your stylists the confidence to add it to every bowl, every time during the holiday season. View this launch kit for conversation starters, social media activation tips, in-salon contests running through December, and education for your team!