Gifts for Me
Holiday 2024 Phase 1: October 1 - October 31
set the Scene, Plant the Seed
One for you, one for me
Did you know? According to Google’s 2023 survey, 49% of people are most likely to purchase beauty products for themselves or loved ones during the holidays and 64% of people plan to buy for themselves.
Host a team kickoff meeting— Make it easy with the Neill Sip & Style Holiday Happy Hour. Organize a VIP Holiday Sip & Shop event for guests and promote early shopping with a "Shop Early, Shop Local" campaign. Add a festive touch by featuring gift set menus at the chair. Stay on track by printing and posting holiday trackers.
HOLIDAY GIFT SET SELL-THROUGH
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Pre-sales increase excitement before sets arrive & allow clients to reserve sets early
Send an email blast to your guests sharing the exciting new gift set packaging and gift offerings this year
Make a list of guests who purchased holiday gift sets last year and call them to invite them in to shop
Set up a “coming soon” gift set display in retail/waiting area
Keep a gift set look book at every styling station and in the waiting room for guests to look through
Have each team member choose their favorite gift set so they can share their excitement with every client and invite them to look at the holiday brochure
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Instant events are a fun way for clients to experience products and learn about holiday gift sets while getting services
Elite events (VIP Sip & Shop, Guest Appreciation, Jingle & Mingle) take more planning and get bigger results
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We have gifts starting at $11
Think about which clients and local businesses you can contact to offer corporate gifts
Ask every team member to recommend 5-10 clients or contacts
Start early! Reach out to prospects early to ensure you have time to receive, package, and deliver corporate gifts on-time.
Send a personalized letter and gift set brochure to each of your prospects.
Include a salon bounce back with every gift—it’s an added value for the receiver and a way for you to meet new clients
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Create sales incentives for added excitement and competition
Track, track, track! People play differently when they are keeping score
Keep a scoreboard where all stylists will see it all the time
Offer a variety of prizes for individuals and for team success
Make the prizes enticing—ask your team what they want to win!
Win a ticket to a local Education Event
Win an Aveda Back Bar Shampoo & Conditioner
Win a gift set
Win a Vegan Lip Color
Win a Holiday Drink at local coffee/tea shop
Win a spa service
Win an Aveda Paddle Brush (or mini)
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18% of my holiday retail sales are experiential gifts.”
WHY IT WORKS
Guests are looking for it
Personalized and easy to purchase
Corporate Gifting
Guest comes back & becomes loyal
STEPS TO LEVERAGE
Identify a value and service you’ll offer
Pre-load gift cards & insert in set
Display product assortment in front of set
Oh What fun it is to save!
Many of your guests use holiday gift sets as an opportunity to stock up and save on their favorite product. Make it easy for them by having the holiday gift guide available at your styling station!
More great ways to add value for your Guests:
Highlight A+ Rewards throughout the season
Offer a Gift with Purchase when purchasing holiday gift sets
You can use your marketing benefits for reimbursement
Neill Holiday Gift Sets have a “built-in” GWP (Clips, Spa Headband, Heatless Curlers, etc.)
Offer a prebook promo when guests prebook for January or February
Offer a Bounceback promo that drives customers back into the location to shop for retail in January/February
Offer a special discount with gift card purchases
Ex. Get a $30 Gift Card for every $150 Gift Card purchased
Inspect What you expect
You’ve put in the work and made the plan, now it’s time to track those behaviors!
Tools to help you track the behaviors in your salon that are essential to win big during the holiday season.