HOLIDAY 2024

Gift the Wonder of Nature: This holiday, discover an enchanted and curious realm where gifts reveal the beauty and wonder of nature.

Let's Grow Together: Holiday in Phases

Create excitement and awareness all Holiday Season long, streamlining processes to increase profitability.

PHASE ZERO: Trim the Tree August 8 - September 30

  • Prep Services, Stock Up on Retail & Gift Sets, Order Gift Cards​

    • Place holiday order based on goals​

    • Identify holiday champions​

    • Announce team kickoff​

    • Schedule event dates​

    • Determine sales contests​

    • Determine guest incentives​

    • Marketing & Social plan​

    • Update Google My Business page & website (i.e. expanded hours)​

    • A Commerce / Online Booking enrollment​

    • A+ Rewards enrollment drive

PHASE oNE: Gifts for Me October 1 - 31

  • On Counter Date 10/01/24​

    Corporate Gifting, Value Sets

    • Print & post holiday trackers​

    • Team Kickoff Meeting​

    • Neill Sip & Style Holiday Happy Hour (virtual)​

    • VIP Holiday Sip & Shop​

    • Shop Early, Shop Local​

    • Gift set menus at the chair

PHASE TWO: Gifts for Them November 1 - December 5

  • Holiday In Salon Eventing​

    • Who’s on Your List​

    • With this gift comes another – Bounce back offers​

    • Salon Live on IG – Gift Set Tour​

    • Host Holiday Event during Aveda 25% Off Event 11/23-12/05​

    • Small Business Saturday

PHASE THREE: In a Hurry December 6 - 31

  • Travel Sizes as Stocking Stuffers, Gift Cards Purchases, Impulse Items Buys

    • Aveda Minis Bar​

    • Buy 3 travel, get jute bag free​

    • Artist Favorite’s​

    • Products We Love​

    • Gifts under $30​

    • Gift Card Sales Push

holiday sip & style

Calling all Aveda Holiday Enthusiasts! This virtual party was more lit than a disco ball wrapped in tinsel. Missed the Aveda Holiday Happy Hour? All good! We got it recorded for you & your team.

Holiday Consumer Insights

EARLY IS BETTER

PHYSICAL TOUCH

SIMPLE & EASY

PERSONAL

  • Refresh your Google My Business profile with updated pictures, hours of operation, service menu and blog posts (keywords). Remember, AI is driven by online presence.

  • Enroll in Aveda A Commerce and Salon Booking Tool. Ensure all social posts include A Commerce links to purchase. Start A+ Rewards enrollment drives early Fall to ensure credit for online sales.

  • Host a VIP holiday event to reward your top loyal guests early in the season. Create a special offer just for this group to show your appreciation for their loyalty. After all, the law of reciprocation can work in your favor and keep you top of mind as their gift buying destination.

  • Supply chain instability may continue to plague some retailers this season. Stay ahead by keeping your shelves stocked and refreshed daily. Communicate your seasonal promotions with clarity and ensure your staff knows too. Make it easy to shop with you.

  • The Power of​...

    Aroma: A Sense of Peace and Relaxation​

    Breath: Connect Mind, Body, Spirit​

    Touch: Heal, Renew , Restore​

    • Determine your monthly average retail revenue. Total annual retail revenue divided by twelve​​

    • This becomes your 13th Month holiday goal. Multiply this number by 4 to determine your total holiday retail revenue goal.​

    • Now take your total holiday retail revenue goal and divide it by 13 weeks. This is your weekly holiday retail goal from October 1st through December 31st.​

    • Take this a step further and divide by the number of team members to identify a total holiday retail goal for each person.

aveda X Altuzzara

Aveda x Altuzarra for Holiday 2024 will appeal to our global Trend Forward Influential audience seeking modern, sustainable luxury.

This collection is rooted in the beauty and magic of the natural world — ​
a shared source of inspiration for Aveda and Altuzarra. The botanical motifs conjure the elegance and symmetry of nature and the human form.

“Each design serves as a reminder of our inherent connection to the earth.” — Joseph Altuzarra

  • Curl Boss

    Be Curly Primer, Be Curly Enhancer Cream & Paddle Brush

  • Curtain Call

    Shampowder, Aveda Hair Clips & Control Paste

  • Heatless Hottie

    Control Force, Light Elements, and Heatless Curler

  • Hair Heroes

    NutriPlenish Shampoo & Conditioner

  • Liters of Luxury

    Cherry Almond Shampoo & Conditioner

  • Under the Mistletoe

    Aveda Lipstick & Liner

  • Pout & About

    Smashbox Lipstick & Liner

  • Skincare Sunday

    Clay Masque & Headband

  • Don't Spill the Tea

    Aveda Comforting Tea & Mug

  • Strengthening Essentials

    Botanical Repair Shampoo, Conditioner, and Leave-In Treatment

  • Moisturizing Travel Trio

    Hand Relief, Foot Relief, & Lip Saver

  • Iconic Aromas Trio

    Iconic Aromas Trio

    3 Travel Size Hand Reliefs

  • The Essentials

    Hand Relief & Foot Relief

  • Stress Relieving Duo

    Stress Fix Body Lotion & Soaking Salts

  • Strengthening & Smooth Duo

    Botanical Repair Styling Creme & Paddle Brush

  • Invigorating Hair & Body Essentials

    Rosemary Mint Shampoo, Conditioner, and Body Wash

  • Color Protecting Essentials

    Color Control Shampoo, Conditioner, and Leave-In Treatment

  • Scalp Care Essentials

    Scalp Solutions Shampoo, Conditioner, and Exfoliating Treatment

  • Day & Night Strengthening Duo

    Botanical Repair Overnight Serum & Leave-In Treatment

  • Hydrating Essentials - Deep

    Nutriplenish Shampoo, Conditioner, & Daily Moisturizing Treatment

  • Hydrating Essentials - Light

    Nutriplenish Shampoo, Conditioner, & Leave-In Treatment

JOLIE HOLIDAY EXCLUSIVE

Beauty starts with clean water. Neill is partnering with Jolie to bring your guests the Jolie Filtered Showerhead— removing chlorine, heavy metals & other contaminants from shower water — to improve skin, hair and wellbeing.