fy22 AVEDA PRICE INCREASE effective july 19

Dear Salon Owners,

Effective July 1st, 2021, Aveda will implement a wholesale price increase on select products. Neill will pass this wholesale price increase on to you effective Monday, July 19th giving you an additional 2.5 weeks to reset your pricing and take advantage of the additional margin. Each year Aveda reviews its pricing structure, taking into account a number of factors including the competitive landscape; the increased cost of raw materials, sourcing, logistics, and production; inflation rates; and our Aveda guests and partners.

CLICK HERE FOR the new price list detailing pricing changes on each product. Prices increased an average of 2.9%. As always, Aveda’s suggested retail prices are suggestions only, and you remain completely free to determine your own retail prices. We believe our adjusted pricing structure continues to offer Avedaguests best-in-class products at prices representing an excellent value equation.

Products launched in the fiscal year 2021 (July 2020 through June 2021), as well as hair color, are not being affected by this price increase.

Thank you for your continued support. Please contact Customer Care or your Salon Development Partner with any questions.

Kind regards,

The NeillTeam

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