Holiday phase 3: Gifts for them
11.21 - 12.10

Check it twice

After filling up their carts with treats for themselves, guests are getting serious about checking off their lists! Make it easy and convenient for guests to shop by creating organized and neat gift displays, by promoting sales boosting events like Cyber Week, and by having a strong online presence.

November 20 - December 3
A+Plus Rewards Free Enrollment

November 18 - 28
Cyber Week
Drive sales by offering 25% off purchases. Neill will support with a 50% co-op reimbursement to salon. Click here to download supporting assets

November 25
Small Business Saturday

December 8 - 11
December 25% Off Extension
Drive sales by offering 25% off purchases. Neill will support with a 50% co-op reimbursement to salon.

upcoming Sales Boosting Dates

Salon Gift With Purchase Opportunities:

November: Spend $100 Receive full-size Color Control Leave-in Light 

Black Friday – Cyber Monday:  Spend $100 Receive full-size Botanical Repair Styling Crème

December:  Spend $100 Receive full-size Paddle Brush

Ensure Your Online Presence Is Ready For The Season

Promote offers on your salon site, A-Commerce interface, and social channels with our robust kit of resources.

Post, Engage, Repeat

Nurture your Instagram and Facebook to drive sales with strong posts and helpful prompts for creating guest-driving in-salon content.

everyday habits for success

Fluff the merchandising

Merchandise should never look tired or depleted. While ideally, this means replenishing your holiday gifts throughout the season, it also means moving displays, condensing sets when they are depleted, and generally keeping it from getting stale. As soon as it's stale, it's not generating excitement or dollars and it has become invisible to your team.

Check levels of gift sets

Focus each day on items that seem slower - Try moving them to a new location or holding a flash contest with your team

Check in with your team daily

Make sure your team has the support to ensure your holiday season finishes strong

Instant eventing

Not Planner? Consider these super easy and in the moment events to get a lift in retail sales quick!  

  • Spin the Wheel with Purchase

  • Giving Tree with Purchase

  • Today only receive X with Purchase

Post, Post, Post every day!

Capture impulse purchases with an
eye-catching smashbox display

Introduce your guests to Smashbox’s Original Photo Finish Smooth and Blur Primer at the cash wrap with this beautiful display.

#1 Cruelty-Free Face Primer 

10,000+ 5 star reviews 

Available to all Aveda salons, Smashbox domain expansion not required. 

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Holiday Phase 2: Gifts for Me

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Holiday Phase 4: Gifts in a Hurry