Be curly Advanced
WHY WE L♥VE IT
Created through four-years of development in collaboration with texture experts
Nourishes hair with vegan, curl-strengthening peptide and kokum butter
72-hour frizz protection, even in high humidity
92% or 85% more hydration
3x stronger hair
Up to 2x more shine
89% improvement in curl definition
Artist Resources
Migration Chart
Be Curly Advanced Certification
Discover everything you need to know about the Be Curly Advanced system.
Stay and Play
Product Overview
-
Gentle shampoo that removes impurities and product build-up from scalp and hair, instantly reduces frizz and controls it for 48 hours and provides moisture and manageability
-
Nourishing conditioner that instantly reduces frizz and controls it for 48 hours, instantly moisturizes hair and retains it until the next cleanse and helps detangle curls and coils
-
Nourishing, cleansing conditioner that increases curl and coil hydration by 85%, instantly reduces frizz by 36% and creates a healthier-looking, more defined curl pattern on wash days
-
Deeply nourishing masque that controls frizz for up to 48 hours; defines curls and coils; makes waves, curls and coils 85% more smooth and conditioned; and makes hair 2x shinier
-
Lightweight, leave-in spray that instantly reduces frizz by 87% and controls it for 24 hours, even in high humidity; detangles curls and coils to reduce breakage from combing and make styling easier; and creates a foundation for curly hair styles by smoothing curls
-
Styling creme that instantly reduces frizz by 83% and provides 72-hour frizz protection, even in high humidity; hydrates hair by 92% without weighing down curls; increases definition by 89%; and provides instant shine, making hair 2x shinier
-
Styling gel that provides instant humidity protection and 72-hour frizz protection, even in high humidity; long-lasting definition and hold to curls and coils; and instant and long-lasting shine, making hair 2x shinier
The Consultation and Product Solution
After determining the guest’s texture, pattern, density, diameter and consistency, ask questions to discover guests’ needs. Start with these:
How do you like to style your hair? If the guest likes to style her hair in its natural texture, recommend Be Curly Advanced.™
What is your main concern with your hair? If the guest mentions frizz, dryness, breakage, dullness or lack of definition, recommend Be Curly Advanced.™
Introduce the concept of rotational therapy based on their secondary concern by recommending another hair care system to alternate with Be Curly Advanced™ or a daily leave-in/weekly masque:
For hydration and nutrition, recommend rotating between Be Curly Advanced™ and Nutriplenish.™
Important distinction: Be Curly Advanced™ and Nutriplenish™ both provide hydration benefits; however, Nutriplenish™ is ideal for wavy, curly and coily hair guests when wearing their hair in protective styles.
For bond building and repair, recommend rotating between Be Curly Advanced™ and Botanical Repair.™
Important distinction: Be Curly Advanced™ and Botanical Repair™ both provide strength benefits; however, Botanical Repair™ is formulated for guests whose hair is in need of damage repair and strength due to physical, chemical, thermal or environmental damage (e.g., brushing, color services, heat styling, UV exposure etc.). It does not address the inherent fragility of wavy, curly and coily hair the way Be Curly Advanced™ does.