COMING BACK: COLOR CONSERVE™ SHAMPOO & CONDITIONER 

BACK BY COLORIST DEMAND  

NEW COLOR CONSERVE™ 

Reviving a classic: artist-approved, modernized color protection. You asked. We listened. Reintroducing Color Conserve™ Shampoo and Conditioner, available only in Aveda salons. 

“The shampoo lathers up so nicely, and you can tell it’s giving a good cleanse. It really does immediately make the hair feel super fresh and clean. The conditioner isn’t too heavy; I get so much shine without a heavy moisture feeling. And of course, it smells amazing.”  

 — JONATHAN POULIN, ACAPELLO SALONS, FREEPORT, MAINE 

WHY WE LOVE IT

  • Specifically formulated to work in perfect harmony with Full Spectrum™ hair color 

  • Tested and validated with Aveda colorists and color experts behind the chair 

  • Provides up to eight weeks of color protection* 

  • Original Color Conserve™ pure-fume™ aroma featuring lavender, geranium and grapefruit 

  • Vegan and cruelty-free. 97% naturally derived** 

FADE-FIGHTING FORMULA

Fade-fighting botanical cleansing system gently cleanses while helping remove color-dulling impurities, such as minerals and metals 

Biofermented lactic acid from sugar beets helps seal and smooth the cuticle for incredible shine from roots to ends 

Certified organic plant oils help condition and hydrate hair, leaving it soft and manageable

AT THE LEARNING WALL EXPERIENCE

  • • Conduct a quick hair care consultation by asking the following questions:

    • Tell me about your hair.

    • What is your primary hair care concern?

    • If color protection is not the primary concern and the guest has color-treated hair: “What are you using to protect your hair color?”

    • If color protection is the guest’s primary concern: Introduce Color Conserve™ to the guest.

    • Open or remove the cap of the Color Conserve™ Shampoo bottle, and invite the guest to experience the aroma.

  • “Color Conserve™ Shampoo and Conditioner gently cleanses without stripping, removes color-dulling minerals and metals and helps seal the cuticle, leaving hair feeling clean, light and refreshed and keeping color salon-vibrant for up to eight weeks.”

    “It is made with an aroma featuring lavender, geranium and grapefruit.”

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  • DURING THE CONSULTATION

    “Tell me about your hair.”

    “What is your primary hair concern?”

    If color-treated: “What are you currently using to protect your
    hair color?”

    NOTE: Even if protecting color isn’t the primary concern, it’s still important to introduce Color Conserve™ and the concept of rotational therapy.

    “Based on our consultation, I want to introduce you to Color Conserve™ Shampoo and Conditioner. It’s been tested and validated with Aveda colorists and color experts, and it leaves hair feeling clean, light and refreshed while keeping color salon-vibrant for up to eight weeks.”

Purpose: To naturally introduce the product to the guest during the consultation.

color conserve Stay and Play