NEW & IMPROVED
Pure Abundance
And the All New Abundant Blowout All-Over Volumizing Spray
REACH NEW HEIGHTS
The iconic Pure Abundance™ franchise has been upgraded inside and out. Inside: lightweight formulas that plump hair from root to tip, reduce breakage and set the foundation for all-day volume. Outside: sleek, modern packaging with updated fonts, simplified visuals and an easier-to-use cap on the new Volumizing Conditioning Rinse.
SIGNATURE AROMA
Crafted by Aveda’s in-house perfumer, this calming aroma featuring a unique bouquet of 25 pure flower and plant essences, including certified organic bergamot, lavender, lemon, petitgrain and ylang ylang. Take a breath. Mist it into your hands or on a brush, and let the aroma energize your senses.
ALL-NEW ABUNDANT BLOWOUT ALL-OVER VOLUMIZING SPRAY
The name says it all—Abundant Blowout All-Over Volumizing Spray delivers instant, touchable volume that lasts. Clean, weightless, and endlessly buildable.
WHY IT’S A BLOW-DRY MUST-HAVE:
2X more volume instantly*
24-hour flexible hold
Ultra-light feel with zero crunch
Humidity resistance + heat protection up to 450°F
Adds natural shine and fullness
*vs. untreated hair
Get Your Hands On it!
Artist Resources
Join Us For Locals Night.
THE VOLUME SOCIAL Featuring Abundant Blowdry!
Big hair, big energy. The Volume Social is your locals-only night for connection, community, and big, beautiful blowouts. This hands-on, stylist-led event is all about learning how to master the art of the abundant blow-dry using Aveda’s Pure Abundance line.
September 10, 2025 | 6 - 8 pm
SAN ANTONIO | HOUSTON | NASHVILLE
