Potion: Volumizing Texture Powder

ALL NEW POTION:

Volumizing Texture Powder

CO-CREATED WITH RULE-BREAKING AVEDA ARTISTS FROM AROUND THE GLOBE

SALON-EXCLUSIVE FOR THE FIRST 6-MONTHS

GET A GRIP

Inspired by the original and reimagined with our rule-breaking, award-winning artists, Potion Volumizing Texture Powder is a styling product designed to create instant grip, build and hold— amplifying roots and building volume that lasts.

- Adds weightless, airy volume
- All-day volume/lift and hold
- All-day buildable volume
- Provides lift at the root
- Separates each strand for airy, grippy texture
- Touchable texture that lasts all day
- Oil-absorbing technology helps prevent volume from collapsing at the root
- Light-to-medium hold
- Invisible lifting powder
- Does not dull hair or leave chalky residue
- Vegan and cruelty-free

GRIP | BUILD | HOLD

CONVERSATION STARTERS

Here is an example about how to introduce the product to a guest:

“Are you looking for instant volume and texture in your style? Our Potion Volumizing Texture Powder goes on dry hair and plumps up individual hair strands, and it gives long-lasting volume and texture from roots to ends. It won’t weigh down your hair, so it will feel plumped up and volumized wherever you apply it.”